This week, Animoca Brands is back in the news for a new NFT collaboration, this time with the Planet Hollywood group. Thus, the duo has joined forces to develop an innovative project called The MetaHollywood.
As the name suggests, The MetaHollywood will encapsulate the iconic Hollywood environment in a new Metaverse. From movie props to clips and photos, collectors will be able to exchange valuable NFTs in this fascinating digital world.
What is the MetaHollywood?
Basically, The MetaHollywood is intended to be a Hollywood-inspired metaverse. In it, content creators will trade valuable collectibles, socialize and explore virtual goods.
In addition, the community will have access to NFTs inspired by major collectibles from the Planet Hollywood Group. For example, there will be movie posters, iconic props and more, all digitized as NFTs.
Some of the props have been used by top Hollywood stars such as Sylvester Stallone, Jim Carrey, George Clooney and Jason Statham, among others.
Animoca Brands and @PlanetHollywood form “MetaHollywood” joint venture for #NFTs, #Hollywood-themed #metaverse, marketplace & community powered by #blockchain and native utility token. The project can be viewed at: https://t.co/vbPwLKfQbn.⁰
Read more at: https://t.co/FJCPwWn88d pic.twitter.com/0Q53EyYIUl— Animoca Brands (@animocabrands) April 21, 2022
In total, collectors will be able to mint more than 60,000 pieces of Planet Hollywood movie memorabilia as NFT. In addition, each digital asset will bring exclusive benefits to its holder.
“NFTs are a great way to store culture, and Planet Hollywood holds some of the most fascinating moments in human pop culture,” said Animoca Brands CEO Yat Siu. “We are excited to partner with Robert Earl and Planet Hollywood to bring MetaHollywood to the fast-growing world of Web3.”
Planet Hollywood Group owns one of the largest collections of physical memorabilia. Thanks to Animoca Brands, collectors around the world will be able to enjoy these items through the MetaHollywood project.
