Puma is celebrating 75 years of existence by putting its iconic mascot on the blockchain with a new collection of PFP NFTs (“profile image”).
Puma Anniversary NFT PFP
Puma published a series of comic books in the 1970s that chronicled the adventures of a green cat named “Super PUMA.” The brand’s upcoming NFT collection will take inspiration from the Super PUMA comics and highlight its most historic sports moments from the past seven and a half decades.
Puma expects fans to use NFTs from the new collection as profile pictures on social media, a popular trend in the Web3 community.
The clock is ticking, and the fate of the past rests in the paws of our fearless hero.
Super PUMA, we need you now more than ever…
Comment a 💥 to lace up. pic.twitter.com/l0cmXdqdwp
— PUMA.eth (@PUMA) February 8, 2023
Puma’s new NFT collection comes a year after the brand registered its ENS domain, Puma.eth, to further solidify its Web3 approach.
“Puma’s growing Web3 community has played an important role in the launch of this new project,” said PUMA Brand Director Adam Petrick in an official press release. “We listened to the desire of our network, so we created the Super PUMA PFP NFT. It’s a great project to celebrate our 75th anniversary as an expression of our brand mantra – Forever Faster – building on our history and heritage to drive sport and culture through design and innovation.”
The collection includes 10,000 NFTs, the price and mintage date of which are still unknown.
4,000 NFT will be given free of charge to NFT holders of the Puma Nitro Collection. The Nitro Collection – an incubation project for Puma’s product team – includes NFTs that are the digital twins of the physical NFRNO and Fastroid sneakers.
Unlike the Nitro collection, which focuses on products, Super Puma will focus on stories and community engagement.
Comic books, plushies, Interbrand products, and collaborations will be some of the utilities integrated into the Super Puma NFTs.
Puma’s Discord announcement channel mentioned that the company will share updates about the new NFT project there and on Twitter.
Super PUMA returned for the first time to the brand’s universe during New York Fashion Week 2022, having last been seen on a New York runway in 2017 for Rihanna’s Fenty runway show.
Last year, the German brand staged “Futuregrade,” an immersive runway show that drew on digital innovations from the past, present and future.
Puma’s Nitro NFT project gives licensees access to physical and digital releases of futuristic and exclusive sneakers.
The company will continue to use its Nitro project as a vehicle to launch innovative footwear. Outside of the Nitro airdrop, 4,000 Super PUMA NFT will be sold publicly.
Another 2,000 NFT will go to Puma’s partnership with 10KTF, an online store in the virtual city of “New Tokyo.”
Releases for Nitro holders will begin in late February, with public sales to follow shortly thereafter.
Puma and Web3
Puma’s experience began last year when it registered the domain name “Puma.eth” with ENS and purchased a feline-themed NFT.
In September, the company debuted its “Black Station” metaverse experience for its FUTROGRADE show at New York Fashion Week.
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