The PGA TOUR and Tom Brady’s sports and entertainment NFT marketplace, Autograph, today announced a long-term agreement to create a comprehensive NFT platform of “digital collectibles” for golf fans.
Legendary moments, meet the future of fandom.
We’re teaming up with @Autograph to create exclusive digital collectibles that let fans capture the most iconic moments from the TOUR.
— PGA TOUR (@PGATOUR) September 19, 2022
PGA TOUR and Autograph
Together, the PGA TOUR and Autograph will create a digital collectibles platform that will draw from TOUR competition video, data and images and other competition-related components.
Golf fans will be able to own and collect NFTs (non-fungible tokens) featuring the world’s top PGA TOUR golfers, as well as some of their favorite moments from the archives and the current FedExCup season.
In addition, collectors will have the opportunity to earn rewards with a wide range of utilities, including access to exclusive digital, in-person and on-site experiences, along with other program benefits.
Legendary moments, meet the future of fandom. We've partnered with the @PGATOUR to create exclusive digital collectibles that let fans collect the most iconic moments from the TOUR, unlocking rewards & utility.
— Autograph (@Autograph) September 19, 2022
“The PGA TOUR is thrilled to work with Autograph to offer digital collectibles that highlight the world’s most talented golfers and their role in the history of the sport,” said Len Brown, PGA TOUR General Counsel and Executive Vice President of Licensing. “The TOUR is continually looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we are thrilled to begin building the future of golf fandom with the Autograph team.”
World-renowned professional golfer, Tiger Woods, sits on the Autographs board of directors.
“I am very excited to be a part of this next chapter with Autograph and the PGA TOUR. Enhancing the world of golf with NFTs will create a connection between us as players and the fans,” he commented.
This news comes after it was revealed that the PGA TOUR was contemplating between Autograph and Sorare for licensed golf NFTs back in May.
Following that, the PGA TOUR unveiled Web3’s trademarks for its logo, further indicating plans for NFTs.
“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” said Richard Rosenblatt, co-founder and co-chairman of Autograph’s board of directors. “Over the past year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love in sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to PGA TOUR equipment through this partnership.”
The TOUR’s exclusive NFT Digital Collectibles platform with Autograph will launch in early 2023.
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