ZF Launches Employer Branding Metaverse: Dive into the Future of Talent Acquisition

Leveraging cutting-edge technology, ZF revolutionizes talent acquisition and employee engagement with an immersive virtual world.

ZF Launches Employer Branding Metaverse: Dive into the Future of Talent Acquisition

ZF announced the groundbreaking launch of its Employer Branding Metaverse. This state-of-the-art virtual environment redefines the standards of recruitment and employer branding by seamlessly blending innovative technology with interactive candidate engagement.

Beyond static career websites, the ZF Employer Branding Metaverse offers a captivating and immersive experience for both potential candidates and existing employees.

  • Explore Career Opportunities in a Virtual World: Candidates can delve into a virtual landscape specifically designed to showcase the essence of the ZF brand, its dynamic corporate culture, and the exciting career paths that await them.

  • Martin Maas, Head of Employer Branding at ZF, emphasizes the transformative power of the Metaverse: “The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products, career opportunities, and engage in live events within an interactive virtual world. This initiative underscores our commitment to innovation, not only in our product lines, which already benefit from X-Reality solutions, but also in our recruitment and employee engagement strategies.”

Key Features of the ZF Employer Branding Metaverse

  • Global Hub: A central meeting place offering visitors a wealth of information about ZF’s global reach and its ambitious objectives.
  • Regional Showcases: Five dedicated zones highlight specific countries and regions where ZF operates, catering to local nuances and professional opportunities, showcasing the company’s expansive footprint and inclusive culture.
  • Direct Recruitment Tools: Streamlined candidate experience with an integrated online calendar in each regional space. Schedule one-on-one meetings directly with recruiters, choosing video conferencing or a virtual Metaverse interview room with avatars.
  • Employee Spotlights & Live Events: Gain insights into the lives of ZF employee ambassadors and participate in live events, fostering real-time interaction and engagement.
  • Interactive Coin Game: Gamified learning experience! Earn coins by engaging with various content, deepening your understanding of ZF’s milestones and groundbreaking innovations.

Beyond Talent Acquisition: Fostering Internal Growth

The Metaverse extends beyond external recruitment, serving a crucial internal function. It hosts virtual career fairs in the initial phase, allowing hiring managers to promote open positions and interact directly with internal candidates in confidential virtual interview rooms. This approach supports ZF’s commitment to internal mobility and career development for employees. Further internal use cases are actively being developed for global rollout.

Martin Maas reiterates the significance of attracting new talent and empowering existing employees: “As a company undergoing a transformative phase, opening new opportunities for our employees and attracting fresh talent, especially in future-oriented technology sectors, is paramount. The new Metaverse, largely developed with internal resources, is instrumental in achieving both these goals.”

Experience the ZF Employer Branding Metaverse:

Step into the future of talent acquisition. Explore the ZF Employer Branding Metaverse here: [Link to ZF Employer Branding Metaverse] (https://more.rooom.com/customers/zf/treasurehunt/)

Following Industry Trends: Leveraging the Metaverse for Brand Discovery and Engagement

The launch of the ZF Employer Branding Metaverse aligns with a growing trend. Companies are increasingly recognizing the potential of the metaverse to enhance brand discovery and employee engagement. Recent examples include Coty launching “Coty Campus” in April 2023, a virtual space for global employee collaboration and training. Similarly, Clinique introduced “Clinique Lab” in March 2023, offering customers an interactive platform to explore the brand’s heritage and products.

By embracing the metaverse, ZF positions itself at the forefront of talent acquisition strategies, attracting and retaining top talent in a competitive landscape.


The launch of the ZF Employer Branding Metaverse marks a significant shift in the talent acquisition landscape. This innovative virtual environment offers a glimpse into the future of recruitment, where immersive experiences and interactive engagement take center stage. By providing potential candidates with a captivating exploration of the ZF brand, its culture, and career opportunities, the Metaverse empowers them to make informed decisions about their future.

Furthermore, the platform fosters a sense of community and engagement among existing employees, reinforcing loyalty and promoting internal mobility. As companies navigate the ever-evolving world of work, ZF’s pioneering approach serves as a testament to the transformative power of the metaverse in attracting and retaining a talented workforce.


1. Who is the ZF Employer Branding Metaverse for?

The Metaverse caters to both potential candidates and existing ZF employees. Candidates can explore career opportunities, while employees can learn about internal mobility options and participate in engaging activities.

2. What kind of information can I find in the Metaverse?

The Metaverse offers a comprehensive overview of ZF, including its global reach, corporate culture, career opportunities, employee stories, and company milestones.

3. How can I schedule a job interview in the Metaverse?

Each regional zone within the Metaverse features an integrated online calendar. You can schedule one-on-one meetings with recruiters and choose between a video conference or a virtual Metaverse interview room with avatars.

4. What are some of the interactive features of the Metaverse?

The Metaverse boasts several interactive features, including employee spotlights, live events, and an engaging coin game. By actively participating in these activities, you can learn more about ZF and earn virtual rewards.

5. How does the Metaverse benefit internal employees?

The Metaverse facilitates internal mobility by allowing employees to explore open positions and connect with hiring managers in virtual career fairs. Additionally, it fosters a sense of community and engagement among employees across the globe.

By embracing the power of the metaverse, ZF sets a new standard for talent acquisition and employee engagement. Visit the ZF Employer Branding Metaverse today and embark on a transformative journey!

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