WPP teams will work closely with Epic experts to learn how to build next-generation interactive experiences leveraging Unreal Engine.
Global advertising company WPP today announced a partnership with Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, to help WPP agencies deliver customized brand experiences in the metaverse.
The partnership will include a new training program in which WPP creatives will learn how to use Unreal Engine for real-time 3D creation and virtual production. The new metaverse curriculum will consist of three distinct tracks for executives, creatives and media experts and strategists.
.@WPP and @EpicGames partner to accelerate innovation for clients in the metaverse.
Find out more 👉 https://t.co/MVR4GD1hih pic.twitter.com/gf0W8zB3zl
— WPP (@WPP) May 5, 2022
As part of this partnership, WPP teams will work closely with Epic experts to learn how to create next-generation interactive experiences leveraging Unreal Engine, an advanced real-time 3D creation tool used across a range of industries, including gaming, film, architecture, fashion, automotive, music and live events.
WPP teams will be able to make use of the training and its tools to create new experiences in Fortnite, where creators can build imaginative virtual worlds for brands within one of the most popular online games globally.
This partnership was forged because WPP hopes to provide brands with robust production capabilities and strategies to amplify digital experiences, along with expert knowledge of the complex landscape of online security and privacy.
“We think of WPP as the creative transformation company, embracing new environments like the metaverse and seeing the potential for clients. Epic’s technology is world-class, and we are thrilled to partner with them to elevate the level of social experiences in virtual worlds on behalf of our clients,” said Nilufar Fowler, Executive Vice President of Strategic Partnerships at WPP.
WPP has previously collaborated with SuperAwesome, an Epic Games company, to create the immersive island in Fortnite for Adidas and its Ozweego sneaker line. WPP will continue to work with SuperAwesome to deepen its understanding of online security and privacy so that its campaigns can safely engage younger audiences.
“The collaboration between Epic, WPP, its clients and the creator community will accelerate the creation of diverse social entertainment experiences that gamers around the world will love. This partnership with WPP reinforces our mission to educate more brands and pioneering creators on how Epic’s tools across Fortnite, Unreal Engine, and 3D marketplaces like ArtStation and Sketchfab can be used to bring their metaverse visions to life,” said Matthew Henick, Vice President of Metaverse Development at Epic Games.
Recently, Epic Games raised $2 billion from Sony and KIRKBI to build a metaverse for kids with The LEGO Group.
This partnership follows WPP’s recent announcement of The Metaverse Foundry, which will launch through WPP’s specialist creative content production company Hogarth. The Foundry team will deliver branded experiences for WPP clients in the metaverse.
