Warner Bros Discovery Sports (WBD) announced a multi-year partnership with Infinite Reality to create virtual sports spaces in the metaverse.
The U.S. media company is expanding its metaverse strategy in an attempt to bring more users to the web3.
WBD and Infinite Reality
WBD wants to leverage Infinite Reality’s metaverse technology to create virtual hubs where users can interact with their favorite sports.
We are pleased to partner with @EnterInfiniteIR to offer fans new ways to engage with their favourite sports
Infinite Reality becomes the exclusive #Metaverse partner of Discovery Sports Events 🤝
The first metaverse preview will come to @UCITCL 🔜https://t.co/qUl1CkgqWX pic.twitter.com/9pwRbd302y
— Warner Bros. Discovery Sports (@DiscoverySports) October 26, 2022
According to the announcement, sports communities, athletes and brands will be able to interact in virtual environments built around upcoming Discovery Sports Events properties.
Brands have jumped on the metaverse bandwagon in an attempt to expand their relationships with fans in digital environments.
This isn’t Warner Bros.’ first foray into web3 and the metaverse. Last week, the company partnered with web3 studio Eluvio to bring the “Lord of the Rings” films into the metaverse.
Warner Bros has partnered with marketplace NFT Niftys. In June, the global media conglomerate announced its third NFT collection inspired by the popular Looney Tunes TV series and comics.
However, this will be the company’s first major foray into virtual sports venues, as it aims to bring sports fans into web3, a next-generation version of the Internet that leverages artificial intelligence, blockchain and decentralized applications to democratize the web through community-based ownership.
François Ribeiro, head of Discovery Sports Events, commented on the partnership, “Warner Bros Discovery Sports’ partnership with Infinite Reality outlines how we plan to embrace the latest innovations and opportunities to deepen the connections between our audiences, owned series and partner brands to uncover possibilities for new areas of growth around different sports properties.”
According to Ribeiro, this partnership offers WBD the opportunity to explore new ways to engage with sports fans around the world. The metaverse spaces will allow the company to expand its experiences beyond live entertainment and enter new emerging platforms where fans spend much of their time.
John Acunto, CEO of Infinite Reality, commented, “Infinite Reality is thrilled to partner with such a dynamic, world-class company and provide them with the power of the metaverse. This is just the beginning of connecting incredible content with their audiences in a unique and immersive way. We can’t wait to see the excitement of fans as they engage with the UCI Track Champions League and bring them closer to the sport they love in a whole new and revolutionary way.”
Fans will be able to watch all rounds of the second season of the UCI Track Champions League on Warner Bros. Discovery Sports platforms, including discovery+, Eurosport and GCN+. The first round kicks off on November 12 in Mallorca.
About Warner Bros. Discovery Sports
Discovery Sports Europe includes the esteemed consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well as sports programming and content on discovery+ and Discovery’s free-to-air networks.
They connect audiences to the world’s biggest sporting events. This includes being home to the Olympic Games in Europe; the Grand Slams of tennis; cycling’s Grand Tours, more than 600 broadcasts a year and the UCI Track Champions League; the year-round PGA TOUR; the best new and existing electric racing series with the ABB FIA Formula E World Championship and the FIA World Cup of Electronic Touring Cars; and all the major winter sports world championships and World Cup events. Warner Bros. Discovery Sports Europe completes a 360° offering with its event management and promotion arm, Discovery Sports Events.
About Infinite Reality, Inc.
Infinite Reality (iR) helps its clients with audiences develop immersive Metaverse experiences that maximize value between audiences, brands and creators. An iR-powered Metaverse enables brands and creators to fully control the ways they distribute content, engage audiences, market their creations and communicate with their communities.
With deep experience in Hollywood production, iR develops metaverse experiences that continually redefine the possibilities in connected digital environments.
Our Metaverse Services and Advisory teams advise, manage, design and oversee custom builds, leveraging the platform development expertise of our Technology team.
Our Entertainment and Content Creation division produces stunning original content and live events with the world’s most in-demand talent.
iR’s Metaverso Agency attracts, cultivates and builds client audiences, while iR’s digitally native brands, including e-sports organizations Rogue and London’s Royal Ravens and leading influencer management agency TalentX Entertainment, increase awareness and adoption of Metaverso opportunities.
Follow us on our social networks and keep up to date with everything that happens in the Metaverse!.
Twitter Linkedin Facebook Telegram Instagram Google News
