The popular Smurfs animated series has jumped on the metaverse bandwagon after launching a 3D virtual village in The Sandbox metaverse.
The Smurfs are coming to 3D virtual space. The popular animated film series revealed Thursday that it is launching its Smurfs village in the Sandbox metaverse this summer.
The Smurfs comic book series has been gaining popularity over the years and has culminated in the creation of a series of animated films and a television show. The film series generated more than $1 billion in box office sales worldwide, making it one of the most popular animated film series originating in Belgium.
In the new metaverse, players will complete quests to help the Smurfs and will be able to purchase a Smurf avatar. Those without Smurf avatars will still be able to access the game in the Sandbox, but IMPS, the organization behind the project, encourages them to use avatars with Smurf traits. IMPS is owned by Veronique Culliford, daughter of the Belgian creator of The Smurfs, Pierre Culliford.
“I am very proud of this beautiful partnership between The Sandbox and our little blue elves, we have the same true values and, as a fan of the games, I can’t wait to get it out there!” said Véronique Culliford, founder and president of IMPS, and daughter of Peyo
Guillaume Boudol, head of licensing at IMPS and owner of the Smurfs intellectual property rights, praised the creativity of The Sandbox team for building the project so quickly. “Every day they added new layers to the virtual world, it was almost like watching the village thrive and grow organically,” he said.
Boudol said the avatars are there to be used in the game, rather than for replay and trading purposes. He couldn’t hide his excitement about how the avatars will appear in the virtual world. “Trees that will look normal to humans will look like giants to Smurfs,” he added.
Pierre Culliford created the comic book series of the little blue human-looking characters in 1958. There are more than 100 characters with names that match their characters, such as “Funny Smurf,” who taunts other Smurfs.
Recently, movie and TV show creators have tapped into NFT characters to create new shows. The Smurfs is taking the opposite path as it expands its entertainment ecosystem to Web3.
Sandbox co-founder Sebastian Bourget, a huge Smurfs fan, couldn’t wait to bring the characters to the rapidly expanding 3D virtual world.
“Bringing the Smurfs into the metaverse of The Sandbox games through this licensing agreement is like inviting favorite childhood friends over for a play date. Our players will be able to create their own Smurf adventures and explore the Smurf Lands, play Smurf games, and collect and trade their favorite characters as NFTs, just like I collected Smurf toys, figurines and books as a kid,” said Sebastien Borget, COO and co-founder of The Sandbox. “The worldwide popularity of the Smurfs across multiple generations will further drive widespread adoption of NFTs and blockchain technology through the powerful combination of global brands coupled with engaging user-generated content on The Sandbox