Tennis Australia, an Australian governing body that organizes national and international Tennis gaming tournaments, has announced plans ready to launch a new collection of NFTs to reward its fans in the midst of the annual Australian Open tennis tournament.
Tennis Australia to launch new tennis-inspired NFTs
In a blog post published on January 10, Tennis Australia confirmed its plans to launch new non-fungible tokens this week. The new NFT collection appeared in the midst of the Australian Open tennis tournament, which began earlier this week and ran through January 23.
Players ready? 🏓
Want to get your hands on the ball that has it all? The #AO23 collection mints soon, with brand new plots on the court and a Membership Multiplier https://t.co/5djxX1Sm1b
Let’s swing into it 👇 pic.twitter.com/B3oxu5pfU2
— AOmetaverse (@AOmetaverse) January 10, 2023
Tennis Australia is expanding its offering of NFT art balls despite uncertainty in the cryptocurrency market. It is worth noting that the NFT market continues to suffer from the prolonged bear market that began sometime last year and has left many digital assets in turbulence.
Early last year, Tennis Australia launched a similar tennis-inspired NFT collection that successfully sold out within days. The NFT collection included a limited set of 6,776 ball artworks. This year it will release another 2,454 Ethereum NFTs.
The new NFT collection will give users access to ground passes for finals week, selected United Cup matches and exclusive access to a site with behind-the-scenes footage that is not part of the grand slam telecast.
Australian tennis continues to bet on cryptocurrencies despite the bear market
Tennis Australia continues to bet on cryptocurrencies despite the market facing myriad challenges, including the rise of scams and the prolonged crypto winter. Commenting on the new NFT project, Ridley Plummer, senior manager of metaverse and NFTs at Tennis Australia, said:
“We should not just positioned down our equipment and stroll away because the marketplace has its demanding situations.”
“Obviously, there are a variety of outside elements that come into play while you’re exploring a brand new generation like web3 and NFTs, and whilst you’re an progressive organization like Tennis Australia and the AO, there are obviously demanding situations and rewards that include that as properly,” he said.
Meanwhile, cryptocurrency enthusiasts and tennis fans will start minting the new 2023 AO Artballs NFT collection from 7 AM AEDT on Thursday, January 12, starting at 0.23ETH each or around $446.
“Last 12 months we set a brand new precedent at the intersection of era, artwork, tennis and stay statistics,” stated Adam De Cata, CEO of NFT Tech. “This year we are breaking new floor by means of providing all individuals new benefits and a deeper fan enjoy in perpetuity at all future AO tournaments. We are thrilled to provide our AO22 supporters a completely unique possibility to join the ready listing and secure their ArtBalls.”
New for AO23 is Match Point equivalent tickets. Any AO ArtBall who gets a Match Point on the AO23 court will receive a claim for two tickets for the equivalent match at AO24.
That is, if an AO ArtBall gets the Match Point in the men’s or women’s singles final, the AO23 ArtBall member will get two complimentary tickets to the men’s or women’s singles final at the AO24, respectively.
The project has added 2,454 new AO ArtBalls with 115 ArtBalls in a new Collaborators series. Since AO22, the project team has been organizing a Collaborator series to offer even more value to our Members and set a new frontier in token experiences.
Our new “Collaborator” series brings additional designs and benefits from iconic projects and brands, such as Collective Shift, Creature World, Crypto Chicks, Chainlink, Decentraland, Joyride Games, Marriott International, Metakey, Opensea, Penfolds, and the Nouns Foundation, among others.
AO ArtBall exists at the intersection of sports and innovation and offers an affiliation that opens up a new arena to keep fans in the game, on and off the court.
The affiliation is accessible through AO ArtBall, a collection of 6776 NFTs from the ’22 collection and 2454 NFTs from the ’23 collection (totaling 9230 ’23 court plots), providing holders with an unprecedented level of tickets from major tennis, sports and entertainment events, as well as unique rewards from leading Web3 projects, spanning both real and virtual worlds.
Each ArtBall is linked to a plot of the court. If the winning shot in any of the approximately 400 AO matches lands on that plot, the ArtBall updates in near real-time to highlight the match information, provide a 3D visualization of the Match Point, and place a holographic sticker on the ball’s casing indicating that it is a Match Point ArtBall.
A Dutch auction (also called a descending price auction) is a type of auction in which the auctioneer starts with a high price and lowers it until someone bids. The AO23 Dutch auction will start at 0.5 ETH, dropping 0.04 ETH every 15 minutes.
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