Global mobile technology brand, OnePlus, today announced the launch of its virtual theme park on Roblox, called OnePlus World. The theme park is now open to visitors of all ages.
Our #OnePlus World is officially LIVE on @roblox
*Hint Hint* Find the secret codes in the world to get a free pair of OnePlus Buds!
Check it out here! https://t.co/64QbEXBdWn pic.twitter.com/785VD2tVMS
— OnePlus➕ (@OnePlus_USA) August 1, 2022
OnePlus World
Set in a sprawling, high-tech mountain park located along the coast, visitors enter OnePlus World through the Event Center, a gathering point offering communal activities, seasonal events and special entertainment, with the OnePlus online store located nearby.
To create OnePlus World, the mobile technology company tapped creative production agency Transparent House, which led the development of the virtual theme park.
The agency’s executive producer, Denis Krylov, said the two companies had been discussing development in the metaverse “for some time.”
“Ultimately, the decision was made to build on Roblox, design a fun, utopian cityscape, and focus on openness and exploration, where community members have total freedom, and virtually endless opportunities for highly imaginative gaming experiences,” Krylov added.
Transparent House producer Cameron Rosinski spoke about the deep integration of the brand’s values into OnePlus World. “OnePlus strives for speed and performance, and their motto ‘Never Settle’ also served as our design mantra,” he said. “We set out to create an experience that allows visitors to explore at their leisure, travel in exciting ways and discover new realms.”
Visitors can explore the theme park by racing futuristic motorcycles, riding around on a hoverboard and other modes of transportation such as skydiving and zip-lining.
At charging stations scattered throughout the park – a reference to the SuperVOOC” fast-charging feature on OnePlus phones – competitors can fast-charge to run even faster.
Adventurous players can also search for special treasure mines, hidden locations, complete the “Never Settle” word game or search for hidden coupons scattered throughout the theme park to win free OnePlus products. The first 200 to redeem the secret codes will receive a free pair of OnePlus headphones.
“With its Roblox studio constantly adding new features, and hundreds of millions of registered users, Roblox is a great platform for OnePlus to use to claim its place in the metaverse,” said Alex Smetanin, Head of Production at Transparent House. “This initiative will allow anyone to interact with the brand and its values in an interesting way. Based on the engagement, we will continue to optimize features and expand experiences in new and exciting ways.”
Several fashion, beauty and technology brands have partnered with Roblox to engage Generation Z users in the virtual world.
OnePlus’ entry into the metaverse comes weeks after Samsung sponsored pop star Charli XCX’s metaverse concert on Roblox as part of a campaign to promote the Galaxy Z Flip3 smartphone.
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