Famed entertainer and “Queen of Christmas” Mariah Carey will bring the holiday spirit to Roblox during the month of December through one of the platform’s mega-popular experiences, Livetopia.
Excited to present – A Roc & Roe production, I'll be performing live at my Winter Wonderland @roblox! Go to the Livetopia map to join the countdown and tune in on Dec. 21st at 7PM EST 💋🎄🎅 pic.twitter.com/MRj2mEXkDV
— Mariah Carey (@MariahCarey) December 2, 2022
Mariah Carey’s Winter Wonderland
“Mariah Carey’s Winter Wonderland” is designed to offer Mariah Carey fans and users of Roblox, a global online platform that connects millions of people through immersive 3D experiences, a unique way to connect with the iconic artist and enjoy her music with friends and family.
During the month of December, there will be a holiday-themed scavenger hunt created in collaboration with Mariah’s twins Moroccan and Monroe, special deliveries of virtual items and decked out Livetopia homes, culminating in special virtual performances.
The Livetopia team will bring the performances to life using state-of-the-art motion capture technology, as well as the latest in Roblox lighting, effects and rendering.
Mariah Carey will perform her hits old and new, including the well-known song “All I Want For Christmas Is You” as the finale to this wonderful and innovative, fully immersive experience for Roblox users around the world to enjoy.
The first of four consecutive nights of the virtual performance begins at 7 p.m. EST on Wednesday, Dec. 21, with additional performances at 7 p.m. EST on the 22nd, 23rd and 24th.
Other famous artists who have entered the Roblox metaverse
World-class artists such as Elton John, Lil Nas X, Lizzo, The Chainsmokers and others have demonstrated the value and shift from physical experiences to digital formats on Roblox, where millions of people enjoy great music, co-create, socialize and participate in these incredible virtual events.
It was a natural step for Mariah, who dominates the holidays in the physical world, to bring her massive holiday presence to the virtual world as well.
In addition, CBS will air an upcoming concert, live from Madison Square Garden, “Mariah Carey: ‘Merry Christmas To All” as a two-hour primetime special on Dec. 20.
“Christmas is my favorite time of year. This year, I wanted to do something different to welcome the holidays,” says Mariah Carey. “My kids and I love the Roblox metaverse, so we’re excited to create this holiday experience for everyone.”
Livetopia Experience
Livetopia is a popular role-playing experience on Roblox, with billions of views to date, focused on exploring, creating and spending time with friends in the digital world.
The partnership has been brought to life by agency metaverse and development studio Relentlo, which specializes in helping brands and talent work together in these new and emerging spaces.
The sponsor of this event is eos, the beloved Generation Z beauty brand known for their lip balms, and they are thrilled to have Mariah be a part of their first metaverse activation.
“Relentlo is pushing the boundaries of audience engagement and rethinking how brands can successfully enter these platforms,” says Neil Tewari, CEO of Relentlo. Kyle Wonzen, VP of brand strategy, adds, “Brands want to get on these platforms, but often don’t have a clear game plan on how to build an experience and strategy that really resonates with users. eos have been incredible partners who understand that the future of metaverse experiences requires integrations that audiences love, with or without brand affiliation.”
Fans can visit Livetopia today and explore the 12 Days of Christmas scavenger hunt, mini-games and challenges with teasers of Mariah Carey’s big appearance from now until the first performance on Wednesday, Dec. 21 at 7 p.m. EST.
There will also be an online store offering exclusive virtual items, unlockable houses, cars, Christmas hats and more.
Some exclusive items include special power-ups that users will be able to use before, during or after, within Livetopia.
About Relentlo
Relentlo is a metaverse agency and development studio building the future of non-intrusive brand experiences by creating unique, targeted, interactive and dynamic advertising experiences.
Starting with brand experiences and ads for the largest companies and organizations in Fortnite, Roblox, Minecraft and leading mobile games, Relentlo’s ad technology has reached games with over 200 million monthly active users and 1.2 billion downloads.
They specialize in tailored metaverse experiences that put brands and talent where users already are with their network of partners and creatives. Past clients include Kit Kat, Invisalign and Mana, among others.
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