Leading children’s brand Balabala enters the metaverse


Balabala has announced its entry into the metaverse, creating a hyper-realistic digital brand ambassador named “Rainy.” Rainy is balabala’s first children’s digital brand ambassador, highlighting balabala’s brand leadership position in the children’s apparel industry.

Balabala’s name is inspired by rain, the water of life, an essential requirement for nourishment and growth. Balabala is the brand that truly understands how children grow.

With a vision of the metaverse, balabala creates a new window of communication with Generation Z, while enhancing its multi-channel brand strategy.

Balabala also reported that it had secured key cooperation with two prominent designers, Christine Phung (former creative director of Dior and Chloe) and independent designer Veeco Zhao on its latest product series.

The designs in the new collection illustrate the beauty of growing up girls by fusing European culture with Chinese design concepts, encouraging children to express themselves and become part of their own fairy tale.

Balabala continues to drive its ambition to offer its customers around the world diversified and high quality products in a vibrant and exciting shopping environment, encouraging children around the world to have a wonderful childhood and aspiring to “Become the premier children’s fashion brand.”


Founded in 2002, Balabala is a leading brand in China, with an international outlook and sells clothing and accessories in all categories and for all ages of children.

Balabala upholds the brand concept “Same childhood, different style”.

Balabala offers children fashionable and affordable products, suitable for different occasions and activities, in order to provide them with a happy and free childhood.

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