Press Release. JPEX, a licensed digital bank designed to enable the buying and selling of virtual and digital currencies, has announced the extension of its partnership with Australian-based soccer club Western Sydney Wanderers.
This contract renewal will see the cryptocurrency trading platform continue to provide the necessary support to the A-League team until the end of the 2022/2023 soccer season.
TO THE MOON! 🌙
Wanderers FCs’ earlier partnership with JPEX includes: Free live viewing of Wanderers FC football matches and the NFT J-BALL souvenir. This time we bring another thrilling experience to you.
Follow us on social media for more collaboration news#jpexexchange pic.twitter.com/SyrLoZviPR
— JPEX_Official (@ExchangeJpex) September 19, 2022
In addition to this partnership extension, JPEX recently launched the “Fix the Money, Fix the World” marketing initiative, starring Western Sydney Wanderers players Kusini Yengi, Tomi Mrcela and Lawrence Thomas.
Speaking about this campaign and the extension, Scott Hudson, general manager of the A-League soccer club, reveals that he is delighted with both ads, and looks forward to receiving more support from JPEX in the coming soccer seasons.
“After a year of partnership with the Wanderers, we have found it to be an incredible start to our relationship with the club, who went out of their way to promote us to their Western Sydney community,” says Vincent Le, JPEX General Manager, about the partnership. He also encourages local fans to support the team and JPEX from now until the end of the season.
JPEX announcements focused on cryptocurrencies
JPEX has also partnered with the Australian-based team to create and launch a cryptocurrency-tailored ad to boost JPEX’s influence and, in turn, accelerate global cryptocurrency adoption.
In addition to live viewing of all Wanderers soccer matches for the 2022/2023 season, this recent collaboration will see the digital trading platform attempt to incorporate generic cryptocurrency phrases such as “TO THE MOON” and “HODL” into the world of soccer.
JPEX, through this cryptocurrency-centric ad, hopes to get the regular soccer fan acclimated to basic but essential cryptocurrency words and their meanings.
The first ad – HODL – is brought to life by the Wanderers’ goalkeeper, who refuses to let go of the ball. As in the cryptocurrency space, the goalkeeper holds on to the ball for dear life, comparable to how a cryptocurrency owner holds a token in bear season.
With sublime success recorded thanks to these marketing campaigns, JPEX hopes to continue partnering with various brands as it looks to become a household name in the cryptocurrency space.
One such partnership is with Simplex by Nuvei, which will see the digital commerce platform build and launch physical cards compatible with cryptocurrencies to facilitate a range of transactions for JPEX users.
About JPEX
JPEX is a recognized and licensed digital trading bank that aims to provide users with a reliable, safe and secure platform to trade all types of cryptocurrencies.
With many partnerships and collaborations, JPEX seeks to expand its global cryptocurrency reach while solidifying its position as one of the most innovative and revolutionary cryptocurrency trading infrastructures in the trillion dollar market.
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