Gucci presented the “Cosmos” metaverse experience for a journey back to its origins

Gucci presented the "Cosmos" metaverse experience for a journey back to its origins

In a digital age where the lines between reality and virtual reality are constantly blurring, luxury fashion house Gucci has taken a bold step by introducing an immersive metaverse experience, “Gucci Cosmos Land.” This groundbreaking virtual journey offers a glimpse into the brand’s rich history and origins, taking us on a trip back in time.

A Journey Through Time

The concept of “Gucci Cosmos Land” is not just an ordinary virtual venture. It’s a grand voyage through time, tracing the roots of the iconic fashion brand. This metaverse experience, hosted on The Sandbox metaverse platform, is a testament to Gucci’s commitment to innovation and storytelling.

The London Connection

One fascinating aspect of “Gucci Cosmos Land” is its connection to the heart of London. The virtual world is a representation of the physical Gucci Cosmos exhibit, which is currently open in London. This connection to London is not a mere coincidence. It’s a tribute to Guccio Gucci, the visionary founder of Gucci, who found his inspiration for the brand’s iconic luggage designs while working as a porter at London’s Savoy Hotel.

Unveiling Gucci’s Unique Chapters

Within this immersive metaverse space, each section tells a unique chapter of the Gucci story. It spans from the brand’s inception in 1921 to its continuous evolution and the myriad of creative inspirations that have shaped the world of Gucci.

As you wander through the virtual exhibit, you’ll gain a deeper appreciation for the journey that has brought Gucci to where it is today. It’s a testament to the brand’s enduring legacy and its ability to stay at the forefront of the fashion world.

Open to All

The best part? Gucci Cosmos Land is not an exclusive club for a select few. It’s open to the public, inviting everyone to partake in this extraordinary journey. The virtual exhibit is accessible to all and will continue to be open until November 22, giving ample time for fashion enthusiasts and curious souls to explore the depths of Gucci’s history.

Gucci’s Metaverse Adventures

This isn’t Gucci’s first foray into the metaverse. In September, the fashion giant introduced “Gucci Ancora,” offering a virtual replica of the Milan Fashion Week show’s physical location in the creative Brera district. It was a stunning showcase of the latest collection, proving that Gucci isn’t just about clothes; it’s about pushing the boundaries of creativity.

Beyond the Metaverse

Gucci’s fascination with the metaverse doesn’t stop here. The brand has been actively involved in the world of non-fungible tokens (NFTs), further blurring the lines between the digital and physical realms. In July, Gucci announced its intention to reward Vault Material NFT holders with exclusive physical rewards, showing that innovation is at the core of their identity.

In April, Gucci also introduced its inaugural product collaboration with Yuga Labs’ Otherside metaverse project: the KodaPendant. This unique creation is available both as a digital NFT and a physical item, bridging the gap between the real and the virtual.


Gucci Cosmos Land is more than just a metaverse experience; it’s a testament to the brand’s commitment to innovation and storytelling. It takes you on a mesmerizing journey through time, celebrating the brand’s origins and its continuous evolution. As Gucci extends its creative ventures into the metaverse and the world of NFTs, it’s evident that this iconic fashion house is not just shaping fashion; it’s shaping the future.

So, why wait? Dive into the metaverse and experience Gucci’s rich history in a way you’ve never imagined.


1. How can I access Gucci Cosmos Land?

You can access Gucci Cosmos Land on The Sandbox metaverse platform. It’s open to the public until November 22.

2. Is Gucci Cosmos Land a paid experience?

No, Gucci Cosmos Land is accessible to all and does not require payment for entry.

3. What’s the significance of the connection to London in the Gucci Cosmos Land experience?

The connection to London pays homage to Guccio Gucci, who found inspiration for his iconic luggage designs while working at London’s Savoy Hotel.

4. How can I explore Gucci’s other metaverse ventures?

You can explore Gucci’s metaverse ventures online and participate in their unique experiences when they are available.

5. What is the KodaPendant in Gucci’s metaverse projects?

The KodaPendant is a product collaboration with Yuga Labs’ Otherside metaverse project. It’s available as both a digital NFT and a physical item, blurring the lines between the virtual and the real.

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