FaZe Holdings Inc (NASDAQ: FAZE) the parent company of FaZe Clan has announced its arrival in the metaverse. The company has partnered with The Sandbox to launch a virtual hub called “FaZe World.”
FaZe Clan is a lifestyle and media platform focused on gaming and media culture. The company has purchased a 12X12 digital parcel from The Sandbox to develop “FaZe World,” a virtual hub that encompasses FaZe Clan’s lifestyle and culture.
According to the announcement, the two companies will collaborate to produce virtual experiences for the FaZe community in The Sandbox metaverse by building digital infrastructure, virtual events, games and digital product launches.
The partnership will also enable the creation of gamified FaZe World for the community allowing FaZe fans to explore new revenue opportunities.
The partnership also allows the public to invest in the digital land surrounding FaZe World, thus giving FaZe fans the opportunity to explore its neighborhood comprised of leading corporations and gaming companies.
The Sandbox will hold a land sale later this year to mark the occasion, with immersive experiences coming to FaZe world in 2023.
Lee Trink, CEO of FaZe Clan, commented on the partnership, “FaZe Clan’s leadership position at the pinnacle of gaming and youth culture presents an ideal opportunity to bridge and guide the broader gaming community into the metaverse.”
FaZe Clan’s business is comprised of some of the largest gaming and lifestyle organizations. The platform is primarily known for its huge portfolio of eSports teams.
It joins more than 400 partnerships in The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, among others.
Sebastien Borget, co-founder and COO of The Sandbox commented, “We are thrilled to collaborate to bring FaZe World to The Sandbox as we prepare to launch many exciting activations that put gamers and creators in control of the next phase of Internet culture comprising user-generated content, Web 3, metaverse and gaming.”
Borget also praised FaZe Clan as a company that has established itself to become a major player in gaming, e-sports, entertainment and culture.
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