My Millennium loyalty programme doubles rewards with guaranteed wins on the first-of-its-kind ‘My Millennium Winning Wheel’
Singapore, March 23, 2023 – My Millennium, a global guest loyalty programme by Millennium Hotels and Resorts (MHR) has packed another punch by launching the Book Direct, Spin and Win innovative enhancement that gives members the chance to spin the My Millennium Winning Wheel for rewards like room upgrades, dining, breakfast, My Millennium Points and even a one-night stay.
A first-of-its-kind among hospitality loyalty programmes in the world, it provides instant gratification to My Millennium members at a click of button in a fun way. My Millennium members have doubled since 2019 and these rewards are a way to recognize their patronage to the brand.
“We want to make our booking process a hassle-free and seamless journey for our members, not only to get the best rates but also guaranteed rewards with a spin and win game! This is our way to say thank you to our My Millennium members. We truly appreciate their loyalty and support.” said Mr. Saurabh Prakash, MHR Group Senior Vice President, Commercial.
In 2022, My Millennium clinched a record of three award wins, including ‘Best Regional Loyalty Campaign (Gold)’ and ‘Best Loyalty Programme (Travel/Hospitality) (Silver)’ and ‘Best CRM Strategy (Silver)’ at the Marketing-Interactive’s annual Loyalty Engagement Awards.
For more information of this exciting initiative, please visit
https://www.millenniumhotels.com/en/offers/global/spin-and-win/
About Millennium Hotels and Resorts
Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), a hotel company that owns, manages, and operates more than 145 hotels in some 80 locations.
It owns several hotel brands, including M Social, Millennium, Grand Millennium, Kingsgate, and Copthorne, throughout the Middle East, New Zealand, Asia, Europe, and the United States.
With locations in the best cities around the world, MHR is the perfect place for business and leisure travelers.
M&C is the hotel arm of Singapore-listed global property company City Developments Limited, and a member of the Hong Leong Group. Visit www.millenniumhotels.com for more information.
About My Millennium Guest Loyalty Programme
With millions of members worldwide, the My Millennium Guest loyalty program is all about earning points for every stay at more than 90 participating hotels in the Middle East, United States, United Kingdom, and Asia-Pacific.
My Millennium Guest Loyalty Programme was relaunched in March 2019, as a platform that prioritises inclusivity, value, access, and transparency.
Guests earn 10 My Points for every USD$1 spent and can use points on a number of rewards, including room upgrades, amenities, and services, F&B discounts, celebration treats, exclusive experiences, and shopping vouchers provided by like-minded brands.
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